Visier Inc, a provider of HR analytics software, sued Google LLC for trademark infringement in federal court in San Francisco on Monday, claiming Google's Vizier machine-learning software is likely to confuse potential customers.
Visier, based in Vancouver, told the United States District Court for the Northern District of California that the similarity of the companies' names and products could lead consumers to believe that Google's software uses Visier's technology, or that Visier is "merely reselling or repackaging Google technology."
Visier asked the court for unspecified monetary damages as well as an order prohibiting Google from using the Vizier name.
According to the Visier lawsuit, its "people analytics" technology collects data and "applies cutting-edge machine learning algorithms to give intelligent forecasts."
Vizier by Google is a service for optimising machine-learning models.
According to Visier's lawsuit, Google's internal software was "quite esoteric" before being merged with its Vertex AI machine-learning platform for developers last year.
Visier stated that it has communicated its infringement issues with Google on numerous occasions but has been unable to resolve the claims.
As per the trademark registrations data available on USPTO 'Visier' registered the wordmark on November 29, 2016 but it is claiming prior use from 2011.